9zonekarma [moved to a new home ]

During my time growing up, I could tell an Ad from something that isn't. Not so easy for my son these days. With media saturation and zombied eye balls, advertisers have to find new and creative ways to market their products. Enter era of subliminal messaging. You just don't know when you are watching an Ad. You pay $10 for a movie only to see brands embedded in ways unimaginable. You can't miss the Coca Cola glasses on American Idol. Sun Microsystems created an online movie during the days of dot-com boom.

But in the recent times, two ad campaigns take the cake. Next time you are watching a movie or reading a novel, be careful..

Art of the Heist: Audi A3 ad campaign starts with a staged car theft in NYC. Viewers can follow and track it using website, print ads, blogs etc.,
Men in Aprons: Electrolux sponsored novel about cooking and cleaning - to reach to burgeoning population of single men households who hate the prospect of shopping for dish washers, vacuum cleaners and such boring stuff..